Photo by Paper Antler

Photo by Paper Antler

BRIAR LOFT is a floral design studio, excited to foster creativity and community within the historic walls of Madison’s Garver Feed Mill. We create romantic, natural, and flowing flower arrangements for weddings, or any notable occasion in your life. Our timeless floral details have the power to enhance every aspect of your celebration or simply to accent a few areas of significance. From the fabrics adorning your wedding party, to the script printed on your invitations and the texture of your linens - our flowers will help fuse your overarching vision.

Forever awed by the intricacy of a single stem, our designs are inspired by movement, shape and color. Our approach to weddings is to build a bespoke experience around each of our couples. For us, it’s not simply about producing gorgeous bouquets - our goal is always to be part of something unforgettable.

Briar Loft boutique floral is the collaborative dream of Ariyl Doran and Alicia Bosscher. Ariyl has nine years of flower arranging experience and hundreds of weddings under her belt. As a designer she thrives on layers, depth and the slightest variations in color. Alicia is a spreadsheet-loving go-getter who couldn’t pass up the opportunity to start a beauty-giving small business. We are thrilled to join the entrepreneurial community in Madison, Wisconsin.

We want your time with us to be saturated in joy and beauty. We look forward to discovering the essence of your wedding and hope you’ll consider letting us play a part in your visual story.